Sessions (30d)
438,000
+6.8% vs last month
Avg. session length
7m 42s
+0.9% vs last month
Signup conversion
4.6%
+0.4% vs last month
Churn rate
3.1%
-0.6% vs last month
Revenue by plan
Premium vs. VIP, last 6 months
Member retention
Share of a signup cohort still active, by week
Members by age group
Across all active accounts
Traffic sources
Sessions in the last 30 days
- Organic search184,200 · 42%
- Direct96,400 · 22%
- Social74,100 · 17%
- Paid ads52,800 · 12%
- Referral30,500 · 7%
Devices
68%
Mobile
24%
Desktop
8%
Tablet
Signup conversion trend
Visitors who completed the signup wizard